What would it take for you to double or even triple your production in the next 12 months? One of the most powerful strategies that you can employ is to set a BHAG — a big, hairy, audacious goal. Are you up for the challenge?
What differentiates mega-producers from the average agent? One of the most important differentiators is that they have written goals. In fact, most mega-producers look at their goals every single day and track where they are in terms of achieving those goals.
While there are plenty of approaches to goal setting, the research clearly shows that having a written business plan with written goals makes a substantial difference in the amount of money you will learn. A longitudinal research study from Harvard Business School showed that those who had a written business plan earned 10 times more money than those who lacked a written plan.
Are ‘SMART’ goals dumb?
A recent Leadership IQ study of 4,182 workers across 397 organizations showed that “SMART” goals (“SMART” is an acronym for specific, measurable, actionable, relevant and time-grounded) may actually hold you back rather than help you achieve success. In other words, SMART goals may actually be dumb.
Here’s what a set of “SMART” goals might look like for an agent who is working on generating more listings and sales from a geographical farm.